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Why choose a Tots Play Franchise?

There's a lot to think about when you're considering a change of career or of lifestyle isn't there?

Franchising can be a great way of starting your own business, but there are lots to choose from. How do you know which one will be right for you?


If you’re looking for a children’s activity franchise, most will promise you a great income and better work/life balance, but that doesn’t mean all franchises are the same – in fact there can be huge differences between them, so it’s important to consider which is going to be the best fit for your specific needs and ambitions.


You’ll want to consider both the programme (what the franchise actually does) and the people leading the franchise you’re looking to join, and how they fit with your values along with the goals and vision you have for this next stage of your life.


So, if Tots Play is one of those you're thinking about, what makes us different, and why should you choose this franchise over others?


I could give you lots of reasons, but here are just a few...


The Programme

It’s very difficult to succeed in business if you’re not doing something you truly believe in, so making sure the programme you’re running is one you have a passion for, supports your values – and is able to offer the lifestyle you’re looking for, is key.


At Tots Play you'll find …

  • A programme that stands the test of time. Our programme has been tried and tested for over 15 years, and continues to be loved by thousands of parents and tots across the UK, and beyond, every week.

  • A development first approach. Every aspect of each of our classes and events is included for its developmental benefit, tailored to the ages of the children attending – not simply because it’s the latest fad, or would be a good photo op for Instagram!

  • An all in one programme. There’s no need to buy a separate baby franchise and toddler franchise, our programme covers children from birth right up to they are ready to go to school (and you get to share in that journey).

  • The benefits don’t end when class does! We provide parents with a toolkit of play ideas and techniques to support their little one’s development that can easily and inexpensively be continued at home, offering great value for them, and another reason to keep coming back term after term.

  • We keep things simple. We believe that simple play activities are the best, which means you won’t need to continuously buy resources for endless different “themes” that have no real meaning for the babies you’re delivering them to. The majority of equipment needed to run the classes is provided for you and anything else you need is inexpensive.

  • There’s so much variety. With so many different activities included in our programme, you’ll never get bored, and neither will your customers!

Our overall aim is to give little ones the best start in life by supporting parents, including helping them to focus on their own wellbeing, so that they can better support their child.


If you want to make a real difference in the lives of families in your community, while supporting your own – then this could be the programme for you.


Some of the gorgeous Tots from our classes.

The People

A great programme is just the start though. There's a big difference between finding a lovely class to run, and creating a profitable and sustainable business, and that's where you need the right people guiding and supporting you. When researching a franchise to join, you want to make sure that the people you’ll be working with have the right skills, experience and passion to help you succeed in reaching both your income and lifestyle goals.


At Tots Play…

  • We know how to help you. You’ll benefit from 20 years of industry experience, and crucially, over 10 years experience in franchising – directly helping people just like you to start and grow a business that works for them (Running a children’s activity business, and helping others to successfully run one, are two quite different things, with different skills required).

  • You’ll gain instant credibility in your local marketplace by taking advantage of our strong brand reputation and identity, sustained over all those years.

  • You’ll stand out from your local competition. We’re the original multi-activity baby and toddler development class business, not a copycat version, and continue to innovate.

  • You’ll feel confident with what you’re doing. Robust and thorough training, systems and infrastructure ensure you’ll have everything you need to operate your business efficiently and effectively.

  • We’ll support you all the way. You’ll have ongoing access to our dedicated, quality assured, franchise support manager, and experienced head office team, providing continued support across all areas of running and growing your business for as long as you’re with us – you never need to feel like you are stuck or unsure about what to do.

  • You won’t have to start from scratch with your marketing. We have a huge bank of done for you marketing content to save you time and stress – and we’ll even post to your social media accounts for you.

  • You won’t feel alone. You’ll join a large family of other franchisees who are always happy to share experiences and offer support, so you’ll feel like you have colleagues all across the country who understand you and have your back! (Hear from just a few of them HERE)

  • You’ll be able to create a business that’s perfect for you. With multiple revenue streams, and the opportunity to take on class leaders as you grow, you can create the business that fits your needs and can change and grow as your family does.

You'll never be just another number in a big corporation either. We're a family business too and understand all the challenges of running a business around family life, and you'll talk directly to me, Helen, the founder of the business when you get in touch to find out more about joining us.

Team HQ at our annual conference


With our combination of a high quality, great value programme, a great track record and an experienced and dedicated team of people to support you, you can be confident you'll be in safe hands if you do choose to join us.


Here's what franchisee Kerry, from Tots Play Tonbridge and Paddock Wood, wrote on Google about her experience of launching her business with us;


"The initial conversations and online meetings with Helen are informative. She asks thought provoking questions and sets realistic expectations so that you are clear on what the first year could look like. If you are wondering whether starting a Tots Play Franchise in your area could be for you, I would definitely recommend reaching out and having those initial conversations.


Each stage between the initial conversation and signing the agreement is very clear. Straight away, I felt that I was being invited into a Tots Play community rather than going through every step feeling isolated. I also reached out to some franchisees closest to me and those who had also just started. Everyone was so kind and supportive.


A conversation with Helen really could change your life and outlook. I feel empowered to keep my drive and ambition to provide a service for my community, without compromising my life as a mother. I feel that the balance is exactly what I needed."


Could we be the perfect franchise for you too? Why not get in touch to find out more, and it could just be the first step to your bright new future.


Just click the button below for more information about the Tots Play franchise programme.

Already checked out the info and ready for a chat? The button below is the one you need.

So, I hope that's given you a bit more insight into what a Tots Play franchise has to offer that you might not find elsewhere. Of course, there's lots more you'll need to know, and we'll take you step by step through the progress of deciding if this is the right business for you, but if, so far, it sounds like we might be a good fit for what you're looking for then we'd love to welcome you to the Tots Play family soon.


In the meantime, happy playing!

Helen, founder of Tots Play


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